Six places clinics quietly lose new clients
First impression
Does your homepage tell an anxious first-time client they're in the right place within five seconds?
Booking journey
Every click from "I need help" to a confirmed appointment, tested on mobile and desktop.
Search and maps
Google Business Profile, local rankings, reviews, and the searches you should be showing up for.
Trust signals
Practitioner bios, fees, rebates, Medicare and NDIS information, and accessibility.
Referral pathways
How GPs, specialists and past clients refer to you, and how easy you make it for them.
Content and follow-up
Enquiry forms, email responses, and whether people who don't book ever hear from you again.
From intake to treatment plan in ten business days
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Day 1
Intake
A 30-minute call about your caseload, capacity and the clients you want more of.
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Days 2 to 7
Assessment
I walk your client journey end to end, the way a new client actually experiences it.
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Day 8
Formulation
What's going wrong and why, in plain English. Every issue ranked by impact and effort, with quick wins for this week.
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Day 10
Treatment plan
A 90-day plan for the bigger fixes, reviewed with you and your team.
Choose your assessment
Essentials
A focused assessment of how new clients find and book you.
- Website and booking journey
- Google Business Profile and local search
- Trust signals and accessibility
- Written formulation with quick wins
- Summary 90-day treatment plan
Full Audit
A comprehensive assessment, including the areas most clinics never look at.
- Everything in Essentials
- Referral pathways and follow-up
- Review of three local competitors
- 60-minute review session
- Detailed 90-day treatment plan
Fee credit: engage Dove Digital to implement the recommendations within 30 days and the full audit fee comes off the project cost.
Senior judgement, applied to your practice
I've spent 25 years building digital products, and the last several focused on mental health and wellbeing services. I know how a nervous first-time client reads a clinic website, because I've designed for exactly that person.
Every assessment is carried out by me personally, from intake to treatment plan.
Capabilities: digital strategy, websites and booking systems, SEO and local search, content and copywriting, email and CRM, marketing collateral, and AI-enhanced workflows.
“Paul took my therapeutic work and turned it into a complete online programme: the brand, the website, the course platform and the launch plan. He understood how sensitive this work is and never lost sight of the person on the other side of the screen.”
Diana, therapist
Questions clinic owners ask
How much of my time does it take?+
About 30 minutes for the intake call. The Full Audit adds a 60-minute review session. Everything else is on me.
Will the recommendations fit AHPRA's advertising rules?+
Yes. Every recommendation is written with AHPRA's guidelines for advertising regulated health services in mind.
Do I have to hire you to make the changes?+
No. The formulation and treatment plan are yours to keep, and your team or any developer can action them. If you'd like me to do it, the audit fee is credited.
Do you work with clinics outside Sydney?+
Yes. The audit is delivered online, so location doesn't matter.